10 hours
- What is marketing? Stages of historical development of marketing
- Objectives of marketing concept
- What are the differences between sales concept and marketing concept?
- What are the factors affecting marketing function?
- Fundamentals of marketing
- Characteristics of consumer market
- What are the economic factors and characteristics affecting the market?
- What are the social, psychological and individual factors in purchasing decisions of the consumer?
- Industry markets and customer behavior
- What are the purchasing methods of buyers of industrial goods?
- Market segmentation and target market selection
- What are the dangerous and limiting aspects of market segmentation?
- Consumer market segmentation
- Industrial market segmentation
- What are the target market selection strategies?
- Main topics in target market selection
- McCarthy and marketing mix
- Commodity, brand, and packaging
- What are 3 different product life cycle extension strategies?
- What are the strategies for commodities downturn?
- Failure causes of a new product
- Rating systems
- Stimulation systems
- Methods to determine advertising budget
- Stages of advertising spiral
- Duties of a media planner
- Sales stimulation
- Publicity and PR
- 5 basic PR activities
- 4 steps in PR planning
- Distribution and functions
- Distribution channel tools
- What are the stages of the suitable combination process?
- Factors affecting distribution channel selection
- Evaluation of distribution channel
- Competition analysis, strengths and weaknesses of thecompetitors (SWOT analysis)
- Marketing research topics
- Strategy formulation and marketing
- Methods to build customer loyalty
- What are the components of service quality?
- What are the sales basics?