Module A: 40 hours
Module B: 56 hours
Training program:
Module A:
- Acquaintance with social networks
- The power of social media
- Connect with people on social media
- Persecution and analysis of competitors
- Build a strategy
- Social media plan
- Data preparation (content generation) and Viral advertising
- Risk Management – Online trust management
- Tracking and managing trends on social media / real-time marketing
- Faceboook business
- Instagram business
- Google+
- Advertising modules
- Social media analysis tools
- Social media management tools
- Social media monitoring
- Knowledge and EMC law
Module B:
- SEO
- SEM
- Adwords
- Mobile advertising network
- Email marketing
- Google analytics
- Blog creation and wordpress